When Starting an online business there are numbers of possible steps to follow to ensure great earnings. Most of the successful people that do their business online have some few steps that they took. Even a newbie can benefit from the internet if these steps are properly followed.
The steps include:
1. Identifying a need or opportunity.
2. Write a brief content about that product and services.
3. Get a blog or website that is user friendly.
4. Drive traffic to your blog or website.
5. Build a good reputation.
6. Ensure proper follow-up of your customers & subscribers.
7. Increase your income through back-end sales & up-selling.
1: Find a need and fill it:
Most people who are just starting out make the mistake of looking for a product first, and a market second.
To boost your chances of success, start with a market.
Visit online forums to see what questions people ask and what problems they are trying to solve.
Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists and do it better than them.
2: Write a brief content about that product or services:
There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:
1. Arouse interest with a compelling headline.
2. Describe the problem your product solves.
3. Establish your credibility as a solver
of this problem.
4. Add testimonials from people who have used your product.
5. Talk about the product and how it benefits the user.
6. Make an offer.
7. Make a strong guarantee.
8. Create urgency.
Throughout your copy, you need to focus on how your product or service is uniquely able solve people’s problems or make their
lives better. Think like a customer and ask “What’s in it for me?”
3: Get a blog or website that is user friendly
Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it
simple. You have fewer than five seconds to grab someone’s attention otherwise they’re gone, never to be seen again.
Someimportant tips to keep in mind:
Choose one or two plain fonts on a white
background. Make your navigation clear and simple, and the same on every page.
Only use graphics, audio or video if they enhance your message.
Include an opt-in offer so you can collect e-mail addresses.
Make it easy to buy, no more than two clicks.
Your website is your online storefront, so make it customer-friendly.
4. Drive traffic to your blog or website:
Driving traffic to your website or blog is important, and you can drive traffic to your site or blog by search
engines by advertising.
I’ll recommend pay-per-click advertising as it is the easiest way to get traffic. Using pay-per-click has two main advantages:
Pay-per-click show up on the search page immediately.
It allows you to test different keywords as well as headlines, price & selling approaches
With this you get immediate traffic & track your best highest-converting keywords which will help your ranking in the organic search results.
5. Build a good reputation:
This involves writing free articles and embedding videos on other website with a link to your own website. The content should be things of interest to other people with a back-link to your website.
You will reach new readers in better way, every site that post your content will link back to yours.
6. Ensure proper follow-up of your customers & subscribers:
Remember in Step #3 when building a website and make an opt-in offer to collect e-mails, well those emails are very useful.
You can use e-mail marketing to turn visitors into buyers. When your customers or subscribers opt-in for e-mail, they have given you permission to send them e-mails in regards to your product & services. This is a very hot lead, and e-mail marketing is the best tool to follow-up that lead.
7. Increase your income through back-end sales & up-selling:
Increasing your income through back-end sales and up-selling is a very important market strategy similar to after-sales service. 36 percent of people who have purchased from you before will buy from you again if you follow-up with them.
• Offer related products on your “Thank You” page after their purchase.
• Reward your customers for their loyalty and they will become more loyal.
If you are just starting a small business online stick to these steps above. If you’ve been online for a while check and see if there is a step you are neglecting.
Thanks for reading.