Before the Internet, small businesses only had a few ways to market their business or products cheaply, through methods like printing out fliers or sponsoring little local events. Now there are all kinds of opportunities out there on the Web; you just need to find the right platform that will work best for you.
The advent of the internet has made the world of business more easy to reach a wide range of people from a single place at the same time. However, there are strategic ways through which you can effectively market your business online for you to meet your target.
Aside the use of paid adverts, there are still cheap or probably ways whereby you can market your business online without spending a dime. Thereby saving money with social media
There are lots of ways to promote your business online, some of these ways include but not limited to the following:
1. Make Use Of social media: Social media isn’t just a tool that is used only for entertainment purposes. The use if social media sites like facebook ads for small businesses cannot be over emphasized.
2. Set up a My Business page on Google: This listing will get your business on Google Search, Maps and Google+ and enable customers to review your business. Local business reviews tend to receive high rankings in the search results, giving you some great (free!) real estate. Google+ Local reviews also influence the search rankings of people you’re connected to, meaning your business’ reviews may also appear when your connections perform relevant searches on Google.
3. Start a blog: A blog not only helps your company get its name out through followers, but is a way to connect with your consumers more directly. But remember that one of the major keys of blogging is to keep your stream updated as frequently as you can. A dormant, abandoned blog is worth nothing.
4. Join relevant online communities and be actively involved: Every niche has communities online that you can get involved in. Find relevant online communities that are beneficial to your business and services rendered in order to meet your target audience, post relevant and highly informative contents about your business that will attract people to your business.
Do you have another suggestion or channel you’ve tried with some success? Please share in the comments below.